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亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

来源:[经典整形网] 时间:2016-09-30 09:09:07 责任编辑:wd
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  不管你接不接受,整形美容无法避免“价格战”

  9YUEFENDELIANGJIAZHENGXINGYIYUANKAIZHANLE“1000ZHIZHENGPINBONIAOSUANMIANFEITIYAN”“15000ZHIBONIAOSUANFENGQIANG(CHONGZHIFANBEI、ZHEKOURENNIZHUAN……)”DEYINGXIAOHUODONG,WEIXINHAOYOUQUANDUIYINGXIAOHUODONGFABIAOLEDUOZHONGKANFA:1、QUANSHIDAZHECUXIAO,ZHEIXINGYEHAIYOUYINGXIAOMA;2、JIAGEZHAN,XINHAOLEI;3、ZHEIPINDE,YAOMINGLE……

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  ZHEIGEXIANXIANGBAOLULEDANGQIANZHONGGUOZHENGXINGMEIRONGXINGYECONGYEZHE(YISHENG、JINGYINGZHE)DUIJIAGEZHANJIHUI——YISHENGDANXINTAMENBIANWEIZIBENMOULIDEGONGJU,JIGOUJINGYINGZHEDANXINJIAGEZHANDAILAISUNHAISHOUYI,SHENZHIYOUKENENGPOCHANSHOUWEI。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  JINSANSHINIANLAI,ZHONGGUOZHENGXINGMEIRONGSHICHANGZHENGYINGLAIQIANSUOWEIYOUDEFEISUZENGZHANG,2015NIANSHOUCITUPO5500YIYUAN,NIANZENGZHANGLVJIN20%,YUJI2019NIANXINGYEGUIMOJIANGDADAO10000YIYUAN。XINJINGBAOJIEZHI8YUEFENBAODAO,QUANGUOQUDEYIMEIJIGOUXUKEZIZHIDEYILIAOJIGOUMEINIANYI20%ZUOYOUDESUDUZENGZHANG,MUQIANYUEWEI9000JIA。

  BUGUANZHENGXINGMEIRONGXINGYEDECONGYEZHERUHEDANXIN,ZAISHANGYESHICHANGZHUDAOXIADECONGLINFAZEYIJINGKAIQI。ZAIJILIEDEJINGZHENGZHIXIA,YIMEIJIGOUJIANBINGYEZAOJIUKAISHILE,YIMEIJIGOUXIANGJIXUZAISHICHANGSHANGHUODEYIXIZHIDI,BIRANNANMIANYAOCANYUHUOQUQIUMEIZHEDE“JIAGEZHAN”。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  价格战:整形美容行业与其他行业的异同

  JIAGEZHAN,SHIZHIQIYEZHIJIANTONGGUOJINGXIANGJIANGDISHANGPINDESHICHANGJIAGEZHANKAISHANGYEJINGZHENGDEYIZHONGZIFAXINGWEI,SHITONGGUOJIANGJIAGEZUOWEIJINGZHENGCELVEYINGQUXIAOFEIZHE、ZHANLINGSHICHANGFENE,ZUIZHONGSHIXIANSHICHANGLONGDUANDEJINGJIXIANXIANG。CHANPINDANJIAYUEDI,XIAOFEIZHEYUEQUJINYUGANXING;CHANPINDANJIAYUEGAO,XIAOFEIZHEYUEQUJINYULIXING。SHICHANGCHANPINYANZHONGTONGZHIHUAZHIHOU,ZUIRONGYIYINFAJIAGEZHAN,GEBIEQIYEWEIQIANGZHANSHICHANGFENLIANGERJIANGJIACUXIAO,YINGXIANGLECHANPINSHICHANGSHENGTAIDEZHANYOUFENEDEBILIHOU,YINBAODEJINGPINQIYEJITIJIANGJIAZIBAODELIANSUOFANYING。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  1、传统价格战:资本之战

  JIADIANXIAOSHOUSHICHANG,YIZHIYILAIDOUSHIGUOMEIHESUNINGZHUDAO,DANSHIJINGDONGQIERULEJIADIANSHICHANGHOU,GUOMEI2012NIANGEN2011NIANXIAOSHOUETONGBIXIAJIANG20%,SUNINGXIANSHANGXIANXIAJIAQILAIZENGSUTONGYANGFANGHUAN,ERJINGDONGQUNIANYINIANYUANYUANCHAOGUO100%DEZENGSU。WEILEBANHUISHICHANGZHANYOUFENE,GUOMEILIANHESUNINGZAI2012NIANZAI8?15ZHIQIANXIANGGONGHUOSHANGSHIYA,YAOQIUSUOYOUDEJIADIANSHANGCHANGDOUBUYUNXUJIJINGDONGGONGHUO。ZAIMIANLINGONGHUOSHANGDUANHUODEWEIXIANHEZIJINLIANSUOJINDEQINGKUANGXIA,JINGDONGYUSUNING、GUOMEIZHANKAIYICHANGQUANMIANJIADIANJIAGEZHANZHENG。

  京东、苏宁、国美的家电价格战,是典型的价格战的例子。这些传统价格战中,有两个要素最明显:企业资金,标准化产品(生产成本可预测)。所以,传统企业的价格战,可以简化为“资本之战”。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  2、整形美容行业价格战:资本(机构)+手术(医生)

  ZHENGXINGMEIRONGSHICHANGZHONGCHULEQIANMIANTIQIDEBONIAOSUANYINGXIAO,BONIAOSUANZHUSHEYESHIZHONGYAODEYINGXIAOZHAOLAIXIAOFEIZHEDECHANGKE。SUOYI,BONIAOSUAN、BONIAOSUANZHUSHEDEZHONGDUANJIAGEZHANYOUWEIJILIE,DAZHECUXIAOXIYINLIULIANGDEXINGWEIJIAOWEIPUBIAN。

  YUCHUANTONGQIYECANJIAJIAGEZHANDECHANPINYIYANG,CANJIAZHENGXINGMEIRONGXINGYEJIAGEZHANZHONGDEBONIAOSUAN、BONIAOSUANZHUSHEDOUSHIBIAOZHUNHUACHANPIN,SHENGCHANCHENGBENSHIGUDING、KEYUCE。DANSHI,XIAOFEIZHEBUNENGXIANGGOUMAIJIADIANYIYANG,ZHIJIEXIAOFEIBONIAOSUAN、BONIAOSUANZHUSHE,ERSHIBIXUTONGGUO“YISHENG”LAIXIEZHUWANCHENGZHENGGEXIAOFEI——YEJIUSHISHUO,ZHENGXINGMEIRONGXIANGMUDEXIAOFEI,BIXUSHIBONIAOSUAN、BONIAOSUANZHUSHEZHILEIDEBIAOZHUNHUADEYAOPINQIXIE,JIASHANGZHENGXINGMEIRONGYISHENGDESHOUSHUFUWU!

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  ZUOWEIYIGEWANZHENGDEZHENGXINGMEIRONGXIANGMU,YISHENGBIXUDANDUTICHULAI,SHIYINWEIYISHENGDEFUWUCHENGBENBUNENGBIAOZHUNHUA,WUFAGENBIAOZHUNHUADECHANPINRUBONIAOSUANYIYANGJINGQUEJISUAN——MEIGEYISHENGDESHOUSHUJISHUFUWU,YISHENGZUOWEIJUYOUSHENGLIZHOUQIDEREN,TAMENBUNENGXIANGCHANPINSHENGCHANLIUSHUIXIANYIYANGERSHISIXIAOSHIBUJIANDUANJINXINGSHOUSHU!ZAIXIANSHIDEBONIAOSUAN、BONIAOSUANZHUSHEJIAGEZHANZHONG,YIXIEYIMEIJIGOUHUITEYIBIAOZHUN“JINXUZHUSHEFEI”,ZHEIGEFEIYONGLAIZIYISHENGDESHOUSHUFUWU。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  YIWEIZHANGQIZAIZHENGXINGMEIRONGXINGYEGONGZUODERENSHITOULU,ZAIZHENGXINGMEIRONGXINGYESHICHANGZHONGBUPAICHUYOUJIAGEXIANJING,BUGUO,XIANZAISHICHANGJINGZHENGJIAOWEIJILIE,BUFENYILIAOJIGOUTONGGUOJIAGEYOUSHISHIWEILEPEIYANGZIJIDEYONGHU。YINWEI,ZHENGXINGMEIRONGXINGYEGENQITAXINGYEBUYIYANG,YIDANXIAOFEIZHERENKELEJITAMENDAILAIMEIHAOTIYANDEYIYUAN(YISHENG),NEIME,YIHOUDELONGBIDENGDENGJIAGEJIAOGUIDEXIANGMUYEHUILAIZHEIGEYIYUAN,BUHUIQINGYIHUANYISHENGZHONGXINPEIYANGXINREN。

  ZHENGXINGMEIRONGJIGOUZUOJIAGEZHAN,JIUSHIWEILEHEXIAOFEIZHEJIANLIYIZHONGXINREN,ZHEIZHONG“XINREN”SHIJIANLIZAIYISHENGDEFUWUZHONGXINGCHENGDE。YOUCIKEZHI,ZHENGXINGMEIRONGXINGYEDEJIAGEZHANDEJICHUYINGGAISHI:ZIBEN(JIGOU)+SHOUSHU(YISHENG)。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  价格可以战,品牌、生命和美丽不可战

  GENJUMASINUOXUQIUMOXING5GECENGCI,RENLEIDESHENGCUN、ANQUANDENGSHENGLIXINGXUQIU,YAOBIBIANMEI、AIQING、ZIXINDENGSHEHUIXUQIU、ZUNZHONGXUQIUYOUXIANJIYAOGAO。YINCI,XIAOFEIZAIXUANZEZUOZHENGXINGSHI,SHOUXIANHUIGUANZHUDEBUSHI“ZENYANGBIANDEGENGMEI”,ERSHI“ZHEIJIAYIYUAN(YISHENG)ZHENGXINGSHIFOUANQUAN”,JIEZHESHI“XIAOGUORUHE、FUWUZENMEYANG”。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  ZHENGXINGMEIRONGJIGOUZUOWEIXINGYESHICHANGDEZHUTI,YINGGAIJIESHOULAIZISHICHANGJIAGEZHANDETIAOZHAN,YEYAOMIANDUIXIANSHIYIJINGGAIBIANDEXIAOFEISHICHANGZHUTIHUANJINGDEBIANHUA——ZAIHULIANWANGWENHUAYIJINGPUJIDESHIDAI,XIAOFEIZHEDEXIAOFEIXIGUANYIJINGGAIBIAN,SHOUJIHULIANWANGDEPUJIGENGSHITUIBOZHULAN,XIAOFEIZHEMENZAIXIAOFEIZHIQIANDOUHUIZHIJIETONGGUOWANGLUOLAILEJIEZHENGXINGMEIRONGZIXUN,WANGLUOZIXUNYIJINGCHENGWEIZHENGXINGMEIRONGXIAOFEIJUECEDEYIGEYINSU。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  YAMEIBAODAOZAI2016NIAN6YUE23RIBAOLIAO,TAIWANDIQUYIMEIZHENSUOZAI2013NIANDADAO3000DUOJIADEDIANFENGSHIQI,ZHIDUANDUANLIANGNIANHOUDE2015NIANZHISHENGXIA1000DUOJIA,ZHENSUODA50%DEGUANBILV。ZHONGGUONEIDIZHENGXINGMEIRONGXINGYEZAIJISUFAZHANZHIXIA,YISHENGDUODIANZHIYE、GONGXIANGYIYUANDENGDUOZHONGZHENGCECIJIXIA,YILIAOJIGOUMEINIANYI20%ZUOYOUDESUDUZENGZHANG,HENKUAIJIUCHAOGUO10000JIA,WEILAIDEJINGZHENGBIRANYAOHUIXIANRUTAIWANDIQUNEIYANGDEGUANBILANGCHAO。

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  JIAGEZHAN,YIJINGKAISHI,DANSHIJIAGEZHANYEBUSHIYIWUSHICHU。ZHENGXINGMEIRONGDEJIAGEZHAN,YIFANGMIANYOULIYUCUJINZHENGXINGMEIRONGXINGYENEIBUZIYUANDIAOZHENG,RANGYIXIEYONGYOUHAOYISHENG、HAOFUWUZHILIANGDEZHENGXINGMEIRONGJIGOUZHUANXIANGPINPAIJIANSHE,KUODASHICHANGZHANYOUFENE;YIFANGMIAN,JIAGEZHANYEPOHUAILEZHENGXINGMEIRONGXINGYEDEJIAGETIXI,CONGERSUNHAIXINGYEDEJIANKANGFAZHAN,SUNHAIXIAOFEIZHEDELIYI,SHENZHISHENGMING。

  谁看准了行业的发展趋势,谁就是那只已经站在风口起飞的那只猪!!!

亚冰整形评论:整形美容市场,价格可战,品牌、生命和美丽不可战

  BONIAOSUAN、BONIAOSUANZHUSHEZHILEIDEJIAGEZHAN,HAIHUIYUEYANYUELIE,ZHENGXINGMEIRONGJIGOUDEGUANLIZHE、TOUZIRENYUQIQUGANTAN、ZUZHOU、ZUDANGZHEIXIEXIANXIANGDIFASHENG,BURUQUTIGAOFUWUZHILIANG,JIAQIANGPINPAIJIANSHE,JIEZHUXINYANG、MEINALI、JINGDIANZHENGXING、YUEMEI、GENGMEIDENGYIMEIHULIANWANGPINGTAI,WEIZHENGXINGMEIRONGDEXIAOFEIZHETIGONGGENGYOUZHIDEFUWU,ZHEICAISHIZUIHAODIBIKAIJIAGEZHANXUEPINDEZUIQIAFANGSHI。

  最后,我们必须清楚:整形美容市场,价格可以战,品牌、生命和美丽不可战!

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